Media Launch of the Brand New YBR 125 G a Success

Yamaha Motor Philippines invited members of the press to the launching of their latest product, the YBR 125 G. The event, held last December 17, 2008 in Santa Rosa, Laguna, was well-attended by the media who traveled the distance and braved the traffic jam to witness the unveiling of this unique product from one of the leading manufacturers of motorcycles in the world. Reporters from the Philippine Daily Inquirer, Philippine Star, Inside Racing, Motorcycle Magazine, Mo2rista, Speed Magazine, Motorcycle Philippines, Scooterista, Stoplight and Bikes were some of the media that were present during this historic launch.

The morning’s activities were kicked-off at the Laguna Techno Park Hotel, which began with a few words from Mr. Yoshiaki Takeda, President of Yamaha Motor Philippines, who welcomed the sizeable group of people. Mr. Takeda also shared his excitement over the new product, which will offer solo motorbike users an enriching life and assist them in finding another aspect of beautiful motorcycle riding. Following this speech, Mr. Rodney Bersamina, Product Marketing Supervisor, gave the attendees a short primer on the current situation of the underbone and business model market in the Philippines. Even on the streets, the use of the business model as a solo commuter bike has become more visible. YBR stands for “Yamaha Brilliant Riding” and is based on the concept of the “Wild Urban Commuter”.

In the afternoon, the reporters were brought to the Enchanted Kingdom Race Circuit, where they had a chance to test out the superb ride that the YBR had to offer. Maico Buncio, ASEAN Superbike Champion for 2008 and Yamaha Factory Racing Team Rider, first demonstrated the power and stability of the YBR 125 G, by completing the winding course in just above a minute. The participants then had a chance to experience the YBR 125 G for themselves. While some expected the power and muscle from such a robust bike engine, most of the testers were surprised at the ease of handling and effortless driving it took to maneuver the bike.

Maico Buncio once again showcased the supreme performance of the YBR 125 G on the off-road track, by putting the bike through some grueling riding situations and demanding road conditions. Again, those who tried the bike were amazed at the how the motorcycle sustained its power and held up during these trials. “The [YBR 125 G] is geared towards a new type of rider and a very promising niche,” says Scooterista Technical Editor Nani Juarez. “It [the solo business model] is a wide open market that can be tapped and that Yamaha can benefit from.” The day certainly ended on a particularly high note, with the attendees praising the YBR 125 G and Yamaha’s brilliant design and engineering know-how in creating such a product.

The YBR 125 G is now available in the Philippines and can be bought from any Yamaha Authorized Dealer or 3S Shop.