Activities to Create Demand

Introducing activities that invite people to experience motor sports and marine sports themselves

As many moments of joy for as many people as possible

Production model race events now being held across Asia help spread the enjoyment of motor sport

Bringing people the joys of motor sports or marine sports has to begin with getting people to experience these things themselves. You only come to know the joys of handling a performance machine, the thrill of competition and the satisfaction of improving your skills by actually experiencing them. The locally oriented promotional activities aimed at giving as many people as possible, from children to adults, the opportunity to experience these joys is a unique Yamaha tradition born of the desire to create new values. By creating many opportunities for people to gain new experiences through things like riding school programs and organizing race events, we are helping to open up new worlds for people and expand the worlds of recreational hobbies that bring new Kando.