1990

  • Corporate Mission; We Create Kando - Touching People's Hearts and long term management vision announced
  • Yamaha Motor Portugal S.A. (YMP) founded
  • Yamaha constructed 1992 America's Cup challenge boat "Nippon"
  • Yamaha snowmobile wins Harricana International Snowmobile Rally in Canada

1991

  • Established Environment Affairs Division
  • Yamaha Motor France S.A. (YMF) founded
  • Yamaha Motor de Mexico, S.A. de C.V. (YMMEX) founded

1992

  • Chongqing-Jianshe Yamaha Motorcycle Co., Ltd. (CJYM) founded in China
  • Yamaha Motor Austria Gmbh. (YMAG) founded
  • Yamaha Motor Hungaria Kft. (YMH) founded
  • Established CCS (Customer Community Satisfaction) Committee to begin "Yamaha CCS Movement"
  • Japan Marine Sports Promotion Foundation established

1993

  • European distribution center begins operation in Holland
  • Announcement of the Action Plan for Environmental Conservation
  • Liaison office opened in Guangzhou, China
  • Zhuzhou Nanfan Yamaha Motor Co., Ltd. (NYM) founded in China
  • Sichuan Huachuan Yamaha Motor Parts Manufacturing Co., Ltd. (SHY) founded in China
  • Regionally limited release of the electro-hybrid bicycle "PAS"

1994

  • Takehiko Hasegawa appointed as fourth YMC president
  • "Yamaha" victorious in W60 class of the 6th Whitbread Round the World Yacht Race
  • Technical tie-up for technology, manufacture and selling of surface mounters with Philips EMT of the Netherlands
  • Yamaha Motor Taiwan Trading Co., Ltd. (YMTT) founded in Taiwan
  • Chongqing Pingshan TK Carburetor Co., Ltd. (PTK) founded in China
  • Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM) founded in China

1995

  • YMC received 1995 TPM Special Award
  • "ACE Plant" waste incineration and recycling facility constructed and operation started at YMC headquarters.
  • Wheelchair electric power unit "JW-I" released, bringing Yamaha into the health and welfare industry
  • Urban commuter motorcycle "Majesty YP250" released
  • Relief materials and relief brigade sent to help in the disaster relief and recovery efforts following the Hanshin Awaji Earthquake
  • Yamaha Motor Thailand founded
  • Escorts Yamaha Motor Ltd. (EYML) established in India at conclusion of first joint venture agreement between Escorts and YMC
  • Yamaha Motor Components (Europe) s.r.l. (YMCE) founded in Italy

1996

  • "Environment 2000 Plan" announced
  • Yamaha is first domestic manufacturer to be awarded international ISO9002 certification for motorcycles, snowmobiles, ATVs
  • PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI) founded
  • Yamaha Motor Argentina S.A. (YMARG) founded

1997

  • Y's Gear Co., Ltd. founded
  • PT. Yamaha Motor Nuansa Indonesia (YMNI) founded
  • Liaison office opened in Shanghai, China

1998

  • Domestic sales companies united to form Yamaha Motor Marketing Japan
  • Yamaha Communication Plaza established at YMC headquarters
  • Yamaha Motor Vietnam Co., Ltd. (YMVN) founded
  • Yamaha Motor Asia Pte. Ltd. (YMAP) founded in Singapore
  • Yamaha Motor del Peru S.A. (YMDP) founded

1999

  • Nine Yamaha Motor factory and office sites win ISO14001 certification
  • 2010 Environmental Action Plan "Eco Cite YAMAHA" announced