Racing & Sports Activities

Our corporate commitment to healthy competition

The mind the strives to be the best is a mind moving forward

Valentino Rossi is always at the lead in the world’s premier MotoGP road race competition on the YZR-M1

As a company that makes its mission bringing new Kando to people and helping to enrich people’s lives and bring them joy, activities promoting racing and sports are an extremely important part of our corporate agenda. The challenge of our factory teams at the pinnacle of motorcycle racing is the perfect embodiment of our corporate culture of “If you are going to do it, try to be the best” and “Aim only for the very highest rung.” Our involvement in the popular sports of soccer and rugby are also examples of the message we want to communicate about the great satisfaction and fulfillment to be found in the “spirit of challenge” that is part of the Yamaha DNA.