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YAMAHA
YAMAHA

Kando*
Kando*
Creating
Creating
Company
Company

COMPANY
COMPANY
PLEDGE
PLEDGE
|
|
BRAND
BRAND
CHARTER
CHARTER

Yamaha
Yamaha
Motor
Motor
Philippines,
Philippines,
Inc.
Inc.
strives
strives
to
to
realize
realize
people’s
people’s
dreams
dreams
with
with
ingenuity
ingenuity
and
and
passion,
passion,
a
a
company
company
that
that
the
the
community
community
recognizes
recognizes
and
and
counts
counts
on
on
for
for
the
the
next
next
electrifying
electrifying
innovation
innovation
that
that
provides
provides
exceptional
exceptional
value
value
and
and
deep
deep
satisfaction.
satisfaction.

CORPORATE
CORPORATE
MISSION
MISSION

Kando*
Kando*
Creating
Creating
Company
Company

Offering
Offering
new
new
excitement
excitement
and
and
a
a
more
more
fullfilling
fullfilling
life
life
for
for
individuals
individuals
all
all
over
over
the
the
Philippines
Philippines

MANAGEMENT
MANAGEMENT
PRINCIPLES
PRINCIPLES

1.
1.
Customer
Customer
Satisfaction
Satisfaction

Creating
Creating
values
values
that
that
surpasses
surpasses
customer
customer
satisfaction
satisfaction

2.
2.
Shareholders
Shareholders
and
and
Employees
Employees
Satisfaction
Satisfaction

Establishing
Establishing
a
a
corporate
corporate
environment
environment
that
that
fosters
fosters
sef-esteem
sef-esteem

3.
3.
Society
Society
Satisfaction
Satisfaction

Fullfilling
Fullfilling
social
social
responsibilities
responsibilities
globally
globally

ACTION
ACTION
GUIDELINES
GUIDELINES

1.
1.
Delivering
Delivering
Beyond
Beyond
Expectations
Expectations

Speedy
Speedy
action
action
of
of
responsibilities
responsibilities
with
with
the
the
utmost
utmost
quality
quality
to
to
achieve
achieve
genuine
genuine
customer
customer
satisfaction
satisfaction

2.
2.
Working
Working
as
as
One
One

Unified
Unified
teams
teams
driving
driving
to
to
produce
produce
outstanding
outstanding
results
results

3.
3.
Unwavering
Unwavering
Dedication
Dedication

Commitment
Commitment
to
to
perform
perform
with
with
great
great
resolve
resolve
and
and
persistence
persistence

4.
4.
Cultivating
Cultivating
Spirit
Spirit

Holistic
Holistic
development
development
of
of
the
the
mind
mind
and
and
body
body
to
to
improve
improve
on
on
organizational
organizational
capabilities
capabilities

Business Activity
YIMS POLICY
CODE OF ETHICS
SUSTAINABILITY
BASIC POLICY