YAMAHA DAILY NEWS

 

17 June 2021



OWN THE RIDING STORY WITH A NEW ERA OF YAMAHA MIO

Owning the culture of Automatic History then and now
The Filipino Riding community has evolved to a more diverse culture of different ages, personalities, and passions in life. For years, riders have been enjoying a range of choices brought by the Yamaha Mio. Even now, Yamaha Motor Philippines continues to provide AT superiority with the newest campaign - Yamaha Own the Culture. Because no matter how diverse the riding culture is, there will be a MIO for you.


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An all-star digital launch introducing the new faces of Yamaha Mio
Riding off the changes of the new normal, Yamaha Motor Philippines keeps moving forward by presenting a brand-new Yamaha MIO lineup. The program was presented LIVE on Yamaha’s Facebook Page and hosted by Robi Domingo. The launch included artists who expressed their own creativity and individuality. CARELESS Music Manila presented James Reid who debuted his latest song. Nadine Lustre performed her original composition with an alluring production atmosphere. While Massaiah, effortlessly owned the stage with his performance.


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The highlight of the program was introduction of the new Yamaha MIO ambassadors. Matteo Guidicelli returns to showcase a culture of unrivaled precision with the new Mio Aerox. For the new Mio i125, the newest ambassador, Jane de Leon represented a culture of trend and style. These two are the icons of the new Mio lineup which are rounded out by the Mio Sporty, Mio Soul i125, Mio Gravis.

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What’s next with the Yamaha MIO? Your story.

The MIO own the culture campaign encourages everyone to ride in an inclusive automatic lifestyle with dynamic design and unique performance. What’s next for the Yamaha Mio is your version of the story. Enter a riding culture that expresses your unique individuality, only with the Yamaha MIO.