December
December
19,
19,
2024
2024
YAMAHA
YAMAHA
PHILIPPINES
PHILIPPINES
SUPPORTS
SUPPORTS
TAMANG
TAMANG
RIDE
RIDE
ADVOCACY
ADVOCACY
FOR
FOR
SAFER
SAFER
ROADS
ROADS
IN
IN
THE
THE
PHILIPPINES
PHILIPPINES
Yamaha
Yamaha
Motor
Motor
Philippines,
Philippines,
Inc.
Inc.
is
is
excited
excited
to
to
announce
announce
its
its
support
support
for
for
“Tamang
“Tamang
Ride”,
Ride”,
a
a
trailblazing
trailblazing
road
road
safety
safety
movement
movement
dedicated
dedicated
to
to
promoting
promoting
safe
safe
driving
driving
practices
practices
and
and
creating
creating
a
a
child-friendly
child-friendly
society
society
in
in
the
the
Philippines
Philippines
by
by
ACTION,
ACTION,
Inc.
Inc.
(A
(A
Child's
Child's
Trust
Trust
is
is
Ours
Ours
to
to
Nurture).
Nurture).
It
It
will
will
be
be
officially
officially
launched
launched
in
in
May
May
of
of
2025.
2025.
The
The
primary
primary
objective
objective
of
of
the
the
initiative
initiative
is
is
to
to
create
create
a
a
Mobile
Mobile
App
App
that
that
compiles
compiles
user
user
data/information
data/information
and
and
collects
collects
automotive
automotive
and
and
motorcycle
motorcycle
industries'
industries'
stakeholders
stakeholders
to
to
advocate
advocate
road
road
safety,
safety,
traffic
traffic
conditions,
conditions,
safe
safe
driving
driving
for
for
everyone—especially
everyone—especially
for
for
children.
children.
Yamaha
Yamaha
Motor
Motor
Philippines
Philippines
is
is
the
the
first
first
motorcycle
motorcycle
brand
brand
to
to
support
support
“Tamang
“Tamang
Ride’,
Ride’,
showcasing
showcasing
their
their
commitment
commitment
to
to
safety.
safety.
Their
Their
comprehensive
comprehensive
road
road
safety
safety
advocacy
advocacy
initiative
initiative
unites
unites
stakeholders—car
stakeholders—car
and
and
motorcycle
motorcycle
manufacturers,
manufacturers,
influencers,
influencers,
private
private
enterprises,
enterprises,
and
and
everyday
everyday
commuters—to
commuters—to
address
address
critical
critical
traffic
traffic
safety
safety
challenges.
challenges.
Its
Its
mission
mission
focuses
focuses
on
on
educating
educating
road
road
users
users
to
to
practice
practice
safety
safety
and
and
responsibility.
responsibility.
Engaging
Engaging
communities
communities
to
to
promote
promote
a
a
culture
culture
of
of
road
road
awareness,
awareness,
especially
especially
for
for
children
children
and
and
beginner
beginner
drivers.
drivers.
Developing
Developing
tools
tools
and
and
programs
programs
to
to
make
make
road
road
safety
safety
education
education
accessible
accessible
and
and
effective.
effective.
By
By
joining
joining
as
as
a
a
Road
Road
Safety
Safety
Guardian,
Guardian,
Yamaha
Yamaha
Motor
Motor
Philippines,
Philippines,
Inc.
Inc.
takes
takes
a
a
leading
leading
role
role
in
in
empowering
empowering
communities
communities
to
to
achieve
achieve
safer
safer
roads
roads
for
for
all.
all.
The
The
official
official
contract
contract
signing
signing
for
for
the
the
partnership
partnership
was
was
held
held
at
at
the
the
Yamaha
Yamaha
Flagship
Flagship
Shop,
Shop,
The
The
YZone.
YZone.
ACTION
ACTION
Inc.
Inc.
was
was
represented
represented
by
by
its
its
Founder
Founder
and
and
President,
President,
Hajime
Hajime
Yokota,
Yokota,
Head
Head
of
of
Operation
Operation
(Malabon
(Malabon
Office),
Office),
Evangeline
Evangeline
Balais
Balais
and
and
Executive
Executive
Director,
Director,
Lani
Lani
Bayron
Bayron
Lianes.
Lianes.
In
In
attendance
attendance
for
for
Yamaha
Yamaha
Motor
Motor
Philippines
Philippines
was
was
its
its
Sales
Sales
and
and
Marketing
Marketing
Director,
Director,
Shinsuke
Shinsuke
Iida
Iida
and
and
Marketing
Marketing
Section
Section
Manager,
Manager,
Toni
Toni
Acuesta.
Acuesta.
Yamaha
Yamaha
Motor
Motor
Philippines,
Philippines,
Inc.
Inc.
will
will
support
support
a
a
series
series
of
of
impactful
impactful
programs,
programs,
including:
including:
1.
1.
Comprehensive
Comprehensive
Road
Road
Safety
Safety
Education
Education
-
-
Modules
Modules
designed
designed
for
for
children
children
to
to
instill
instill
early
early
awareness
awareness
of
of
traffic
traffic
rules.
rules.
Safe
Safe
driving
driving
lessons
lessons
for
for
beginners,
beginners,
integrating
integrating
practices
practices
from
from
Japanese
Japanese
driving
driving
instruction
instruction
systems.
systems.
Instructor
Instructor
training
training
to
to
ensure
ensure
consistency
consistency
in
in
delivering
delivering
high-quality
high-quality
education.
education.
2.
2.
Innovative
Innovative
Advocacy
Advocacy
Tools
Tools
-
-
Development
Development
of
of
an
an
app
app
that
that
maps
maps
high-risk
high-risk
accident
accident
areas,
areas,
bad
bad
road
road
conditions,
conditions,
and
and
accident
accident
reports,
reports,
providing
providing
critical
critical
information
information
to
to
users.
users.
Creation
Creation
of
of
educational
educational
materials,
materials,
bite-sized
bite-sized
social
social
media
media
content,
content,
and
and
interactive
interactive
training
training
resources.
resources.
3.
3.
Community
Community
Engagement
Engagement
-
-
Road
Road
safety
safety
training
training
programs
programs
in
in
schools,
schools,
local
local
government
government
units,
units,
and
and
communities.
communities.
Events
Events
featuring
featuring
testimonials
testimonials
from
from
individuals
individuals
impacted
impacted
by
by
road
road
accidents
accidents
to
to
raise
raise
awareness
awareness
about
about
the
the
consequences
consequences
of
of
unsafe
unsafe
practices.
practices.
4.
4.
Public
Public
Awareness
Awareness
Campaigns
Campaigns
-
-
Frequent
Frequent
publication
publication
and
and
dissemination
dissemination
of
of
road
road
safety
safety
content
content
across
across
various
various
media
media
channels.
channels.
Collaborations
Collaborations
with
with
influencers,
influencers,
artists,
artists,
and
and
rider
rider
clubs
clubs
to
to
amplify
amplify
the
the
movement's
movement's
message.
message.
5.
5.
Sustainable
Sustainable
Advocacy
Advocacy
-
-
Regular
Regular
evaluations
evaluations
of
of
the
the
program’s
program’s
reach
reach
and
and
impact
impact
to
to
ensure
ensure
continuous
continuous
improvement.
improvement.
Allocation
Allocation
of
of
all
all
proceeds
proceeds
to
to
ACTION,
ACTION,
Inc.,
Inc.,
the
the
implementing
implementing
body,
body,
with
with
transparent
transparent
annual
annual
financial
financial
reporting
reporting
for
for
partner
partner
contributions.
contributions.
The
The
vision
vision
for
for
Tamang
Tamang
Ride
Ride
is
is
to
to
foster
foster
safer
safer
roads
roads
for
for
everyone
everyone
by
by
uniting
uniting
stakeholders
stakeholders
and
and
empowering
empowering
communities
communities
to
to
take
take
an
an
active
active
role
role
in
in
road
road
safety
safety
advocacy.
advocacy.
Its
Its
innovative
innovative
programs
programs
and
and
dedicated
dedicated
efforts
efforts
aim
aim
to
to
address
address
the
the
root
root
causes
causes
of
of
road
road
accidents
accidents
and
and
create
create
long-lasting
long-lasting
change.
change.
By
By
supporting
supporting
these
these
initiatives,
initiatives,
Yamaha
Yamaha
Motor
Motor
Philippines,
Philippines,
Inc.
Inc.
not
not
only
only
aligns
aligns
with
with
its
its
commitment
commitment
to
to
corporate
corporate
social
social
responsibility
responsibility
but
but
also
also
helps
helps
pave
pave
the
the
way
way
for
for
a
a
safer
safer
and
and
more
more
responsible
responsible
riding
riding
culture
culture
in
in
the
the
Philippines.
Philippines.
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